Did you know that when selling, there are only THREE key areas to focus on?

Price

Condition

Exposure

Proper pricing. Pricing is important because of its psychological effect on buyers. Buyers and their agents know when a home is priced well, which motivates them to move quicker on an offer and bend further on their offer price. It creates the #1 driving force behind buyers’ decision making—fear of loss. 

Deep analysis must go into determining a proper sales price. The Wistrick Team mathematically prices our listings to beat market averages by taking a deep dive into surrounding sales, analyzing price per sq ft, and much more. 

Striking the perfect balance right out of the gate is critical. If a listing is overpriced, buyers will simply watch and wait for price reductions that come with longer days on market. That’s when they make their move with a lowball offer. 

Condition. If a home is staged to perfection, smells good and looks clean, has neutral colors, and shows no obvious signs of disrepair, it instantly presents itself far better than its competition. Our team helps our sellers prepare their home with strategic precision. 

A seller has about 3-5 seconds to capture a buyer’s attention in an online search. Low quality or fabricated online photography crushes any opportunity for a good first impression. Old furniture, outdated wall colors, outdated fixtures and scraggly landscaping stick out like a sore thumb. A beat up home in poor condition tells buyers that the seller is either struggling financially or doesn’t care about money. 

No amount of marketing can overcome a poorly staged or beat up listing … only price can.  

Exposure. How and where a home is presented and marketed is the final piece of the puzzle. Online marketing exposure varies from broker to broker, so sellers need to understand the bandwidth of their listing agent. 

The Wistrick Team focuses heavily on systems that create a lightning rod effect and immediately draw buyers to the home. Professional photos alone are great, but we push the turbo button and utilize things like 360InstaCam virtual walk-thru, aerial footage, professionally edited videos, premium placements on Zillow, and partnerships with regional MLS’s and IDX links. By the time our listing is live, it’s placed on over 200,000 sites. This gets a beautifully staged and perfectly priced home in front of every serious buyer.

The agent’s brokerage firm also matters. Our team sits under the umbrella of Keller Williams Realty, the largest brokerage firm on the planet. As a result, our listings are instantly marketed to 187,000 KW agents worldwide. 

Want to know where Sellers get burned? 

A seller’s money is burned when they are advised to do updates that don’t deliver a break even or higher return on their investment. Many agents say, “if it’s a break even, we don’t suggest the update.” That’s incorrect advice. Instead, we advise updates that help the home sell faster. Why? Because the longer a home sits on market, the lower its final sales price.

We can help you focus on these THREE things, so that you or anyone you refer to us enjoys selling success at the highest level.